Case study 15: How SHEIN Entered the UK Market
Turning Pop-Up Tours into Trust-Building Experiences OTINGA Deep Dive: How the fast-fashion giant went offline to conquer the high street. We break down the strategy, the psychology of trust, and…
Case Study 14: How Barbie Became a World Phenomenon: What They Did Differently
Ever wondered why in the year of 2023 Barbie movie transcended cinema to become a global phenomenon? Today, we break down their precise strategy, cultural psychology, and hybrid marketing tactics…
Case Study 13: Guerrilla Marketing — Is It Still a Thing? (Meta x Ray-Ban & Meta Quest)
In a world obsessed with algorithms, ad optimisation, and analytics dashboards, it’s easy to think old-school tactics like guerrilla marketing have lost their spark. But in 2024-2025, the streets started…
Case Study 12: The Cinema War – Which Brand Did It Better?
ODEON vs Cineworld vs Vue vs Showcase: A Tale of Experience, Value, and Gen Z Engagement The Context: Cinema in a Post-Streaming Era If you’re in marketing today, you already…
Case Study 11: Beyond Billboards: How Experiential Marketing Outperforms Traditional Advertising in 2025
Breakthrough Advertising: When Advertising Stops Talking and Starts Feeling For decades, traditional marketing relied on reach. Billboards advertising, TV, radio, flyers - every channel was just shouting louder than the…
Case Study 10: Turning Taste into Trust: How Moonshine, McVitie’s and Wrigley Use Product Sampling to Drive Real Results
When Experience Becomes the Sales Strategy Product sampling isn't some dusty, old-school marketing tactic or random sampling, it's a genuine sampling methods. At OTINGA Marketing, we’ve seen it time and…