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Case Study 2: How Coca-Cola Lost the Taste Test but Won the World

Case Study 2: How Coca-Cola Lost the Taste Test but Won the World

  • Post author:otingamarketing
  • Post category:Blog
  • Post comments:0 Comments
  • Post last modified: 19 October 2025
  • Reading time:7 mins read

If you’re studying marketing, running a small business, or growing your own personal brand, one timeless truth stands out: Winning in business isn’t always about having the best product, it’s…

Continue ReadingCase Study 2: How Coca-Cola Lost the Taste Test but Won the World
Case Study 1: Pepsi Max Taste Challenge: Prove Your Tongue Never Lies

Case Study 1: Pepsi Max Taste Challenge: Prove Your Tongue Never Lies

  • Post author:otingamarketing
  • Post category:Blog
  • Post comments:0 Comments
  • Post last modified: 19 October 2025
  • Reading time:8 mins read

When Taste Meets Branding  We were incredibly fortunate to be part of this iconic campaign in 2023. We still remember back in the day in our marketing class studying the…

Continue ReadingCase Study 1: Pepsi Max Taste Challenge: Prove Your Tongue Never Lies
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