Imagine you’re running a shop on a busy high street. One morning, Google, the landlord of the entire street, suddenly decides to change the rules about who gets the best…
Discovering, crawling, and indexing content only the first steps in how search engines understand your website. Once your page is stored in the index, the real competition begins - ranking.When…
When you hear the word “search engine,” chances are you instantly think of Google.But here’s the thing - Google isn’t the only player in the game anymore. As of 2025,…
What are search engines?At heart, a search engine is(1) the search index - a huge digital library of information about web pages and(2) the algorithms the librarian that match your…
Search Engine Optimisation (SEO) is the process of making your website easier for search engines to discover, understand and recommend, so the right people find you at the right time.…
Search engine optimisation (SEO) often feels like learning a new language. Acronyms everywhere (SERPs, CTR, E-E-A-T…), technical jargon tossed around in strategy meetings, and Google rolling out updates faster than…