Case Study 5: Labubu — The Hype, The Viral, and What’s Next for Pop Mart
The Rise of a Plush PhenomenonForget everything you think you know about collectible toys. This isn't just a story about a plush. It’s about how a $25 plush gremlin called…
Case study 4: Experience Is the New Advertising – How Sephora, Anua, The Ordinary & Apple Turned Engagement into Brand Power
From Traditional Marketing to Experience-First Dominance Digital ads reach audiences, sure - but experiential marketing creates memories. In a world saturated by algorithms, programmatic ad buys, and endless scroll, brands…
Case Study 3: Why People Queue for Hours at Sephora, Apple and Space NK? The New Marketing Trend is the Line?
When Queues Become Marketing Campaign Let's be honest: The idea that people in 2025 would line up for hours sounds completely counter-intuitive: Why would people line up for hours sometimes…
Case Study 2: How Coca-Cola Lost the Taste Test but Won the World
If you’re studying marketing, running a small business, or growing your own personal brand, one timeless truth stands out: Winning in business isn’t always about having the best product, it’s…
Case Study 1: Pepsi Max Taste Challenge: Prove Your Tongue Never Lies
When Taste Meets Branding We were incredibly fortunate to be part of this iconic campaign in 2023. We still remember back in the day in our marketing class studying the…