Case Study 12: The Cinema War – Which Brand Did It Better?
ODEON vs Cineworld vs Vue vs Showcase: A Tale of Experience, Value, and Gen Z Engagement The Context: Cinema in a Post-Streaming Era If you’re in marketing today, you already…
Case Study 11: Beyond Billboards: How Experiential Marketing Outperforms Traditional Advertising in 2025
Breakthrough Advertising: When Advertising Stops Talking and Starts Feeling For decades, traditional marketing relied on reach. Billboards advertising, TV, radio, flyers - every channel was just shouting louder than the…
Case Study 10: Turning Taste into Trust: How Moonshine, McVitie’s and Wrigley Use Product Sampling to Drive Real Results
When Experience Becomes the Sales Strategy Product sampling isn't some dusty, old-school marketing tactic or random sampling, it's a genuine sampling methods. At OTINGA Marketing, we’ve seen it time and…
Case study 9: The Power of Product Sampling: How Brands Like McVitie’s, Cadbury and Tango Turn “Try” into “Buy”
When a Taste Beats a Thousand Ads We live in a world choked with pop-ups, PPC ads, and algorithm-driven content. Consumers are drowning in digital noise. Every brand is fighting…
Case Study 7: Fresher Week – Why Small Brands Should Get Involved
Fresher Week: A Goldmine for Small Brands We’ve just wrapped up an incredible month helping small and medium-sized businesses (SMEs) across the UK connect with students during Fresher Week 2025…
Case Study 6: Taylor Swift – The Great Storyteller
How One Artist Turned Emotion Into a Marketing Empire The Storytelling Queen of Modern MarketingIf you’re reading this, you’ve likely witnessed the Taylor Swift phenomenon. She's not just breaking sales records;…