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Case study 4: Experience Is the New Advertising – How Sephora, Anua, The Ordinary & Apple Turned Engagement into Brand Power

From Traditional Marketing to Experience-First Dominance Digital ads reach audiences, sure - but experiential marketing creates memories. In a world saturated by algorithms, programmatic ad buys, and endless scroll, brands…

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Case Study 3: Why People Queue for Hours at Sephora, Apple and Space NK? The New Marketing Trend is the Line?

When Queues Become Marketing Campaign Let's be honest: The idea that people in 2025 would line up for hours sounds completely counter-intuitive: Why would people line up for hours sometimes…

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International Job Series 7: Remote & Hybrid Marketing Jobs for Graduates in 2025: Future-Proof Skills for International Students

Why Remote & Hybrid Jobs Matter in 2025 The UK marketing industry has changed permanently since COVID-19. Hybrid work is now the default for 64% of marketing roles (CIPD, 2024).…

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International Job series 6: Step-by-Step: Using Job Boards for Visa-Friendly Roles

If you’re an international graduate aiming to secure a UK marketing job with visa sponsorship in 2025, you’ve probably noticed one thing: not every job board is created equal. Some…

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