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The New Face of Event Management Event management in 2025 is not the same as it was five years ago. It’s faster, more digital, and deeply connected to experiential marketing.…
Why “Success” Must Be Designed, not hoped forAt OTINGA Marketing, we’ve learned one universal truth, a successful event doesn’t just happen. It’s planned, tested, measured, and rigorously optimised. From brand…
Why Event Budgeting Defines Your Event’s SuccessEvery great event, whether it’s a massive corporate gala, a product launch, or a university activation - begins long before the stage lights turn…
The Marketing World Is Changing And It's Not Waiting for Your BillboardFor decades, the name of the marketing game was monologue. Brands talked; consumers were expected to listen. That model,…
Big Experiences, Small Budgets, You Don't Need MillionsIt’s easy to look at those massive, jaw-dropping experiential campaigns by the Apples, Sephoras, and Nikes and think: That's not for us. It’s…
Why the World Is Tired of ClicksLet's face it: Digital marketing has never been cheaper or more measurable. You can reach a million people with a five-hundred-quid ad budget. So…