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Event Marketing 7: Career Spotlight: How to Become an Event Manager or Event Team Leader in 2025

The New Face of Event Management Event management in 2025 is not the same as it was five years ago. It’s faster, more digital, and deeply connected to experiential marketing.…

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Event Marketing 6: The Secret Formula to Ensuring Event Success, From Planning to Evaluation

Why “Success” Must Be Designed, not hoped forAt OTINGA Marketing, we’ve learned one universal truth, a successful event doesn’t just happen. It’s planned, tested, measured, and rigorously optimised. From brand…

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Event Marketing 4: Traditional vs. Experiential Marketing: What’s the Real Difference? (And Why it Matters in 2025)

The Marketing World Is Changing And It's Not Waiting for Your BillboardFor decades, the name of the marketing game was monologue. Brands talked; consumers were expected to listen. That model,…

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Event Marketing 3: Experiential Marketing Without Breaking the Bank – How SMEs Can Create Big Impact on a Small Budget

Big Experiences, Small Budgets, You Don't Need MillionsIt’s easy to look at those massive, jaw-dropping experiential campaigns by the Apples, Sephoras, and Nikes and think: That's not for us. It’s…

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Event Marketing 2: Experiential Marketing in 2025 — Why More Brands Are Doing It Despite the Rise of Low-Cost Digital Marketing

Why the World Is Tired of ClicksLet's face it: Digital marketing has never been cheaper or more measurable. You can reach a million people with a five-hundred-quid ad budget. So…

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