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Today, our staff, Adlina, shares her experience and thoughts about this topic. I've worked both in-house and with marketing agencies, and let me tell you, the way companies approach social…
Crafting effective email templates is a crucial step in your email marketing strategy. A well-designed template ensures your emails are visually appealing, on-brand, and engaging. Here are some tips to…
Email marketing is one of the most effective digital tools for SMEs and startups in the UK. It’s not just about sending offers—it’s about building relationships, driving engagement, and boosting…
For small and medium-sized enterprises (SMEs) and startups, email marketing remains one of the most cost-effective and high-ROI digital marketing channels. Whether you want to nurture customer relationships, boost sales,…
What Is Email Marketing? Email marketing is a form of direct marketing and digital marketing where businesses send commercial messages to a list of subscribers who have opted in. These…
Understanding Your AudienceThe first rule of digital marketing? Know your people.It’s not just about age, gender, or location. Real marketing goes deeper — into their preferences, behaviours, and problems that…