Blog

Digital marketing, formerly known by an array of names such as online marketing, internet marketing, e-marketing, and web marketing, has evolved into a complex field, replete with a lexicon of…

When we examine reliable sources such as books, marketing organizations, and well-established websites, we find various definitions of marketing. According to these marketing organizations, marketing can be defined as: “The…

Traditional vs. Digital Marketing: A Dynamic Shift Traditional Marketing: Traditional marketing encompasses all the techniques that don’t involve the digital realm. This includes print media, broadcast advertising, direct mail, telemarketing,…