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Pepsi Max Taste Challenge: Prove Your Tongue Never Lies
Key Focus: Market Research Experiential Marketing
How Coca-Cola Lost the Taste Test but Won the World
Key Focus: Branding Neuromarketing
Why People Queue for Hours at Sephora, Apple and Space NK? The New Marketing Trend is the Line?
Key Focus: Local Marketing Experiential Marketing
How Sephora, Anua, The Ordinary & Apple Turned Engagement into Brand Power
Key Focus: Marketing Strategy Experiential Marketing
Labubu — The Hype, The Viral, and What’s Next for Pop Mart
Key Focus: Marketing Strategy Viral
Taylor Swift - The Great Storyteller
Key Focus: Marketing Strategy Branding
Fresher Week — Why Small Brands Should Get Involved
Key Focus: Marketing Strategy Experiential Marketing Brand Awareness
Fresher Week - What Smart Brands Do to Win Gen Z’s Attention
Key Focus: Marketing Strategy Experiential Marketing Brand Awareness
The Power of Product Sampling: How Brands Like McVitie’s, Cadbury and Tango Turn “Try” into “Buy”
Key Focus: Product Sampling Experiential Marketing Survey
Turning Taste into Trust: How Moonshine, McVitie’s and Wrigley Use Product Sampling to Drive Real Results
Key Focus: Product Sampling Experiential Marketing
Beyond Billboards: How Experiential Marketing Outperforms Traditional Advertising in 2025
Key Focus: Product Sampling Experiential Marketing Survey
The Cinema War – Which Brand Did It Better?
Key Focus: USP Competition Target Audience 4Ps
Guerrilla Marketing — Is It Still a Thing? (Meta x Ray-Ban & Meta Quest)
Key Focus: Experiential Marketing Guerrilla Marketing
How Barbie Became a World Phenomenon: What They Did Differently
Key Focus: Neuromarketing Experiential Marketing
How SHEIN Entered the UK Market
Key Focus: Global Marketing Experiential Marketing
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