Understanding Your AudienceThe first rule of digital marketing? Know your people.It’s not just about age, gender, or location. Real marketing goes deeper — into their preferences, behaviours, and problems that…
If you’ve ever sat staring at your phone thinking, “What should I even post today?” — you’re not alone.As we mentioned in our previous blog, you should be spending around…
Social media never stands still. What worked two years ago might flop today, and in 2025 the rules of the game are changing faster than ever. At Otinga Marketing, we…