Stop Posting and Praying: Social Media Mistakes to Avoid in 2025
Mistakes Brands Make on Social Media (and How to Avoid Them in 2025)The biggest mistake a brand can make is jumping into social media with no clear plan. Too many…
Can Anyone in the Company Do Social Media Marketing? My Thoughts from Working In-House and at an Agency
Today, our staff, Adlina, shares her experience and thoughts about this topic. I've worked both in-house and with marketing agencies, and let me tell you, the way companies approach social…
Email Marketing Templates & Terminology Every Business Owner Should Know
Crafting effective email templates is a crucial step in your email marketing strategy. A well-designed template ensures your emails are visually appealing, on-brand, and engaging. Here are some tips to…
Email Marketing Types and Examples Every SME Should Know
Email marketing is one of the most effective digital tools for SMEs and startups in the UK. It’s not just about sending offers—it’s about building relationships, driving engagement, and boosting…
Email Marketing for SMEs & Startups: Which Platform is Best for Your Business?
For small and medium-sized enterprises (SMEs) and startups, email marketing remains one of the most cost-effective and high-ROI digital marketing channels. Whether you want to nurture customer relationships, boost sales,…
Why Email Marketing Should Be on Every SME’s Radar
What Is Email Marketing? Email marketing is a form of direct marketing and digital marketing where businesses send commercial messages to a list of subscribers who have opted in. These…