There’s no fee to appear in Google Search. Anyone who says otherwise is selling you ads, not organic visibility. But appearing and performing (i.e., earning clicks and conversions) is not…
Search Engine Optimisation (SEO) is the backbone of digital visibility. While today it feels inseparable from content marketing, PPC, and social media, SEO has a long history that reflects the…
Why Assessment Days Matter in 2025If you’re chasing a graduate marketing role in the UK, chances are you’ll face an assessment day. Whether you’re applying to Omnicom, Dentsu, Havas, WPP,…
Mastering STAR, SHER, and Behavioural Questions to Land Your First Marketing JobWhy Interviews Decide Your FutureThe graduate job market in the UK is more competitive than ever in 2025. With…
Why This Guide MattersIf you’re an international student graduating in 2025, you’re probably asking:“Can I still stay and work in the UK?”“What’s the real deal with the £38,900 salary rule?”“Which…
Why Marketing Graduates Face a Unique 2025 MarketGraduating in 2025 puts you in a tough market and at the intersection of AI-driven marketing, digital-first recruitment, and global job competition. The…