Author: otingamarketing

Digital marketing, formerly known by an array of names such as online marketing, internet marketing, e-marketing, and web marketing, has evolved into a complex field, replete with a lexicon of…

When we examine reliable sources such as books, marketing organizations, and well-established websites, we find various definitions of marketing. According to these marketing organizations, marketing can be defined as: “The…

Traditional vs. Digital Marketing: A Dynamic Shift Traditional Marketing: Traditional marketing encompasses all the techniques that don’t involve the digital realm. This includes print media, broadcast advertising, direct mail, telemarketing,…

Modern marketing has its roots in the transformative periods of the Industrial Revolutions in the 18th and 19th centuries. These revolutions, notably in Britain, the USA, and Germany, witnessed major…