Social media never stands still. What worked two years ago might flop today, and in 2025 the rules of the game are changing faster than ever. At Otinga Marketing, we get asked the same questions again and again: How much time should I spend on social media? What type of content actually works? And most importantly, how do I use it to grow my business?
In this blog, we’re cutting through the noise with straight answers based on our experience running campaigns, the latest research, and real-world results. Whether you’re a small business owner, a start-up, or a marketing graduate trying to master the game, this Q&A will help you understand how to make social media work for you in 2025.
1. Is social media marketing better than traditional marketing?
The short answer: neither wins alone – they’re stronger together.
Social media offers unmatched reach, precise targeting, and global exposure. Traditional marketing methods like events, print, sampling, and sponsorships create local trust, face-to-face engagement, human connection, and emotional resonance that digital alone cannot replicate.
Yes, social media is worlds apart from traditional approaches. But today’s consumers expect both: the convenience of digital and the authenticity of human touch.
Some of the most successful campaigns we’ve seen at Otinga combine the two, such as:
- A geo-targeted Instagram ad driving traffic to an in-store promotion.
- A sampling event that encourages attendees to follow online.
- A trade show appearance supported by a retargeting campaign.
When you merge digital reach with real-world trust-building, you get the best of both worlds.
2. How many hours should I spend on social media marketing?
In 2025, the recommended investment is 6–10 hours per week purely for social media marketing.
Why? Because algorithms now reward consistent, high-quality engagement. According to a Wix 2025 social media study, brands that keep a consistent posting schedule achieve 50% higher engagement rates than those that don’t.
This time commitment should cover:
- Content planning and strategy
- Posting and scheduling
- Engaging with followers
- Tracking analytics and refining campaigns
3. When is the best time to post on social media?
The best posting times vary by platform, but overall, weekdays perform better than weekends. In the UK, Wednesday is the most active day, as people check social media during work breaks. Weekends are usually less effective, as most people spend time outdoors or with family.
Prime posting times:
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Morning (7 am – 11 am): Users often check feeds before work or during commutes.
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Afternoon (2 pm – 5 pm): Especially effective for video content, as people log off from work or school and browse on the way home.
Platform-specific breakdown:
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Facebook: Early mornings (5 am – 7 am), Wednesday is best.
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Instagram: Mid-afternoon to evening (3 pm – 6 pm), Wednesday & Friday perform well.
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LinkedIn: Early mornings & lunchtimes (7 am – 4 pm), Wednesday & Friday are strongest.
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TikTok: Mid-afternoon (2 pm – 5 pm), Monday & Tuesday work best.
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YouTube: Mid-afternoon (3 pm – 5 pm), Monday & Tuesday are good days.
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X (Twitter): Mornings (8 am – 10 am) on weekdays.
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Threads: Mornings (7 am – 9 am) on weekdays.
4. How often should I post on social media?
Consistency is the key to growth. Choose a schedule that matches your brand’s capacity and stick to it. General guidelines:
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Beginner brands: Post 3–5 times per week to build awareness.
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Growth phase: Post daily (7 times per week) to boost visibility.
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High engagement strategy: Post twice a day (10+ posts per week) — once in the morning and once in the evening, avoiding weekends if engagement is low.
Remember: Quality beats quantity. It’s better to post fewer high-value updates than many low-effort ones.
5. “I heard people said, ‘Posting isn’t marketing’. Is that true?
Yes and no. Posting is part of marketing, but posting without strategy is not marketing.
Gone are the days when you could throw up a post and instantly get likes, engagement, and followers. In 2025, every post needs to achieve at least one of these outcomes:
- Generate leads
- Nurture leads
- Convert leads into sales
For example: at Otinga, we create posts like:
“Want to learn how to build a strategy that actually sells? Subscribe today and get our free guide.”
This CTA turns a simple post into a lead generation tool. From there, we nurture and convert.
6. How to market a new brand on social media in 2025
Launching a new brand is tough, but here’s the framework that works:
- Branding – create a professional logo and design that is consistent and memorable.
- Brand story – tell your journey authentically. Storytelling builds emotional connection.
- Consistency – post regularly. Some days engagement is slow, but over time, consistency wins as algorithms reward active brands.
Tip from Andrew Macarthy’s 500 Social Media Marketing Tips (Updated 2025): Don’t just post what you want to say post what your audience wants to hear, learn, or feel.
7. How to get customers from social media marketing?
The Know–Like–Trust framework by Marley Jaxx – YouTube is key:
- Let people know you with clear branding and consistent posting.
- Get them to like you with valuable, engaging content.
- Build trust through expertise, testimonials, and consistent presence.
Always end with a clear CTA (subscribe, download, book a call). Without it, people don’t know the next step.
8. How to increase engagement on social media?
At Otinga, we use the 80/20 rule:
- 80% of content = provide value (education, entertainment, stories, inspiration)
- 20% of content = promotional or action-based
This formula keeps your audience engaged while slowly building trust. Over time, this turns followers into loyal customers and even brand ambassadors.
9. How social media boosts sales and loyalty?
The formula we live by: Nurture → Lead → Conversion.
By combining this funnel with the 80/20 value strategy, you can steadily build:
- Stronger brand loyalty
- Higher conversion rates
- Long-term customers who return and recommend you
10. How to create a brand story that captivates your audience?
People remember stories, not ads. Start by answering these questions:
- What’s your brand story?
- How did it begin?
- What struggles did you face?
- What inspired you to start?
- What lessons shaped your journey?
When you share authentic stories, you create connections that resonate. Just like folklore that passes through generations, your story can become part of your audience’s memory.
Final Word
Social media marketing in 2025 isn’t just about posting pretty content or chasing likes—it’s about building real, measurable connections.
If you want to succeed:
- Stay consistent
- Provide value
- Engage deeply
- Combine digital with traditional
Subscribe to Otinga’s newsletter for a free step-by-step Social Media Platform Decision-Making Template to help you choose the right platforms for your brand in 2025.
